DIGITAL

DESIGN

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Latest work

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My goal as a designer is to work on projects with a holistic approach; to design with a purpose and help brands connect with their users through common experiences and interests.

ABOUT ME

“Love for design, passion for functionality, engaging communication”

I’m a Digital Designer located in the GTA.

I became a designer mainly because I always loved to play with shapes and colours, explore many graphic styles and see the different elements come together in a composition, but I started my career as an advertiser. Talking with clients, analyzing products, creating strategies and campaigns. That part of my life made me understand how important it is to align the company’s goals with the product’s values and design, to properly engage the audience.

Later on, as a UX/UI designer I experienced the importance of applying cognitive thinking always looking through the end user's eyes, to practice informational design for a better communication between the brand and their audience and to continuously evaluate and improve the quality of the user’s interaction.

It’s the challenge to create and think about what others need that thrives me to become a better designer.

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LOVE

4 DESIGN