Canadian Tire Financial Services
At CTFS I worked as a dedicated web designer for the Chanel & Brand strategy team in charge of planning, developing, and maintaining a clear user journey across their different platforms and devices.
Participated in small fixes, new user flow deployments, and overall supported the secure website team.
Wireframe exploration
Welcome landing page
Exploration for a different landing page. Users are greeted with a balance of the CTMoney they've accumulated so far.
Credit Card review
A continuation from the landing page. Clients can review their Credit Card balance, transactions, and perform actions related to that card.
Secondary card review
Given that users can apply for supplementary cards, the design needs to be able to expand and accommodate additional accounts.
Web landing page
Redesign exploration of the CTFS landing page. The main objective was to remove outdated looking or/and unutilized components while accentuating ready-to-action buttons to reduce click paths.
UI exploration
Welcome landing page
Credit Card review
Secondary card review
Other UI work
CTFS Login page
Revamp of the login webpage to bring the design style to the page and highlight the enrollment link.
Message centre update
Optional product information page
Travel Notification
Overhauling the Travel Notification short flow.
Balance transfer
One of the longer and more complex flows that needed an update. It has different paths depending if users already have added a payee or not.